Social Media Strategy Mapping
September 19 from 6pm to 8pm
About This Workshop Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.
Takeaways Learn how to develop and implement a social media strategy. Create an elevator pitch that clearly defines your brand, audience, and key differentiator. Define and track the KPIs most relevant to your business. Describe the difference between major social media platforms. Identify which platforms to use for your business. Explain the difference between publishing, listening, and reporting tools. Create a weekly content calendar for your business. Preparation None! Please bring a laptop to class, along with a notepad and pen.
GA Chicago @ Rent 24
444 N Wabash Ave, 5th floor