Email Marketing Manager
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Cappex is looking for an expert Email Marketing Manager to lead company-wide email marketing initiatives using Salesforce Marketing Cloud (formerly ExactTarget). This role includes end-to-end production and deployment of emails, including planning, targeting, segmentation, deployment, testing and reporting.
• Manage various email campaigns, including the template designs, calls-to-action and content used in our email sends, and post-campaign reporting.
• Segment lists based on behaviors like past email engagement and site interactions; identify the most effective target segments and drive increased student interactions via email.
• Measure results; optimize communication and workflows to convert subscribers into repeat visitors and increased leads.
• Monitor email deliverability and list hygiene to ensure optimal inbox placement and CANSPAM compliance.
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email; provide actionable insights to improve email program performance.
• Identify and help troubleshoot technical issues; work with technology team to resolve.
• Bachelor's degree (required)
• 3+ years experience with email marketing, lead nurturing, marketing automation, analytics
• 1+ years experience with Salesforce Marketing Cloud (formerly ExactTarget) – including use of AMPScript, queries and data filters
• Proficiency in HTML/CSS and email design
Location: Chicago, IL